Mission drift occurs when an organization slowly moves away from its founding purpose. The mission statement may still be on the website. The vision statement may still hang in the lobby. But daily decisions, priorities, and measurements begin moving in a different direction. Here's the dangerous part: mission drift rarely feels dangerous while it's happening. A grant opportunity appears. A new program sounds exciting. A donor suggests a different direction. A board member recommends a strategic adjustment. None of these decisions seem significant by themselves. But over time they can carry an organization far from its original calling. As Greer reminds us, organizations don't drift because they intend to. They drift because they fail to guard the mission. The four areas where mission drift affects your ministry the most are: 1. The first hidden cost is donor disengagement. 2. The second hidden cost is volunteer disengagement. 3. The third hidden cost is staff burnout. 4. Finally, mission drift creates strategic confusion. Mission drift is not prevented by good intentions. It is prevented by intentional leadership. Stay tuned for more videos on the challenges today's ministries are facing and reach out to us if there is anything we can do to serve your ministry.